AJ Joshi

Entrepreneur, Founder of TSN & Give Me One Wish

Thursday 21st April 2016

Passion into profits – Fashion and technology masterclass

Impact Hub Brixton

Joshi was born and raised in London, UK and raised as an only child by his mother in a single parent family. While at college, Joshi launched his first company selling mobile phone accessories online. Joshi started visiting seminars at age 15 and decided to expand and seek knowledge within Neuro-linguistic programming, body language, positive thinking and the art of negotiation. In November 2001, Joshi launched, one of UK’s first internet radio stations and went on to win Best Radio Station at the People’s Choice Awards beating Capital Fm, Capital Xtra (formerly Choice Fm) and BBC 1Xtra.
In 2007 was nominated as the best website at the Urban Music Awards UK. played a key part in helping launch the careers of well known music artists such as Wiley, Tinie Tempah, Boy Better Know, Bashy, Devlin and many more. Major Fm was the first radio station in the UK dedicated to grime music.

Joshi went on to launch in January 2004. The same year was nominated UK’s largest independent music store. Both brands gained exposure in mainstream media contributing towards early growth on Joshi’s personal myspace profile and other social media accounts. In 2007, Joshi expanded his interests to various other industries including telecoms, beauty, media and publishing. In November 2014, Joshi focussed expansion in Los Angeles and San Francisco.
In 2000, at the age of 21 Joshi founded The Secret Network, better known later as TSN, a conglomerate of like minded people working in various different ventures all under the secret network.
In 2001, Joshi launched, one of the worlds first LIVE streaming radio stations dedicated to UK music and the emerging underground sound. went on to become one of the UK’s largest stations and won Best Radio Station at the People’s Choice UK Music Awards.
In 2004, Joshi co-founded, within the first year, it became one of the UK’s largest online stores for independent music dedicated to Grime, Dubstep, Drum & Bass & Hip Hop. was nominated Best Independent Record Store at the People’s Choice UK Music Awards.
In 2006 AJ Joshi opened a website and ran a bet to reach one billion page views, this was picked up by local and national press and quickly gained traction achieving millions of views per day.
In 2012 Joshi co-founded Incipio Academy, an online educational network and live events company for personal development and alternative education. In Incipio Academy people can take online courses and improve their personal and professional skills. In Incipio they concentrate to give students the knowledge that modern people need most.
In 2013 Joshi co-founded Sivvr with Tasmin Lucia-Khan. Sivvr is a creative agency and app development company based in London, Los Angeles and San Francisco.
In 2014, Joshi founded Valens, a health a fitness venture quickly gaining traction and becoming the largest, most followed and viewed LIVE fitness channel on Periscope. Valens has also been seen in Vogue, Glamour, GQ, Tatler, Brides, CNBC, NBC, ABC, FOX and more.


  • February 2003 – Major Fm wins Best Radio Station at the People’s Choice UK Music Awards, other nominations included Choice Fm, Kiss 100 and BBC 1xtra.
  • February 2004 – is nominated Best Independent Record Store at the People’s Choice UK Music Awards.
  • May 2015 – AJ Joshi is nominated Entrepreneur of the Year at the Lloyds Banking Group English Asian Business Awards.
  • March 2016 – AJ Joshi is officially named the 19th Most influential British Entrepreneur in the Top 100 sharing the list with notable friends and entrepreneurs such as Richard Branson, Lord Sugar, Duncan Bannatyne and more.

Notable Quotes
While everyone else is striving to think outside the box, you’ll find success when you realise, there is no box. — AJ Joshi
A real man treats his lady the same way he wants another man to treat his daughter, sister or mother — AJ Joshi
Knocking on doors? No one opening? Make enough noise and they’ll knock on your door, focus on the goal — AJ Joshi

  • My breakthrough moment: how passion will change your life | Virgin Media Pioneers

  • AJ Joshi is a serial entrepreneur and founder of one of the UK’ first internet radio stations – Major Fm.

  • He is the CEO of tech company Sivvr. In this piece he shares his breakthrough moments, and talks about how passion and determination saw him get to the top.

  • Finalists for English Asian Business Awards

  • The finalists for the English Asian Business Awards 2015 have been announced.

  • The Rise & Rise Of

  • Young Entrepreneurs AJ 26, & Adz 22 started an online record & CD shop at a young tender age with a aim to be a market leader in the online music retail industry, with nothing but a vision, marketing ideas, some knowledge of how to make a online shop, they went out, bought a domain name and started

In his words

I follow certain business ethics and morals that I truly believe in, these are very important to me and I have followed them most of my adult life.
It’s important to have a team in business and I don’t do it alone, we follow the same ethics and work in unity to expand all ventures together, we call ourselves the secret network.
I love Hip Hop, Grime, RnB, Opera & Classical music, I’m a huge foodie! i’ve always said, the way to my heart is via my stomach. My biggest goals include exploring new places in our world, remote places and living the dream i’ve always dreamt. I love learning new cultures and find happiness in helping as many people as I possibly can that cross my path.
Children touch my heart.

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 Photo credit: @AJ Joshi

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