Inspirational YOU, supported by Impact Hub Brixton, FunkyNChunky and Lambeth Council
present
Ready to scale up!
Fashion and technology industry masterclass
#LondonFashionWeek
Thursday 25th February
7pm – 9.30pm
Impact Hub, Brixton
Inspirational YOU brings fashion and technology together, connecting retailers, investors, startups and industry influencers. For those who are involved and interested in the rapidly growing world of Fashion and Technology this is a fantastic opportunity to be inspired, network and get a better understanding as to why the fashion technology scene in London is so hot right now.
Come along and meet an award winning fashion photographer, Trademark Attorney, International Brand Specialist, Award Winning Entrepreneur and Product Specialist who will inspire you to grow your business within the fashion, digital and retail industry.
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Speakers (Click on names for full bio)
Daren Dixon – CEO of Above & Beyond Creative Agency
Daren Dixon is founder of creative agency Above and Beyond and also serves as its Chief Executive Officer. With a strong focus on talent, brands, youth-markets and multi-cultural consumers both he and Above and Beyond have built campaigns for Nike, Levis, YouTube, Twitter, Reebok, Google, Samsung, BBH, H&M, ASOS among others.
He has worked with talent such as Beyonce, Justin Timberlake, Kelly Rowland, Solange, Lauryn Hill, Jay-Z, Cheryl Cole and Gwen Stefani. Prior to founding Above and Beyond, Mr. Dixon worked with top music artists as an A&R Manager at RCA Records where he discovered and signed international rock band ‘Kasabian’. Mr. Dixon also served as Head Of International for Beyonce Knowles for 5 years handling a number of high profile brand alignments as well building strategic international plans for her.
He has a proven track record of identifying successful partnerships and has garnered significant recognition as one of the most influential brand marketers in Europe. His most recent work includes the Google Glass campaign featuring FKA Twigs.
He currently works on creative marketing and endorsement deals for a long list of talent clients including Pia Mia, Selena Gomez, Keri Hilson, Miguel, Solange and Lady Gaga alongside his role developing the stars of tomorrow whether it be photographers, bloggers, actors, models, artistsetc “Spending time with next generation talent is vitally important to me as they are the path and heartbeat to the future…understanding them gives me the advantage and helping them achieve their goals is a great feeling”.
Arieta Mujay – Head of PR and Communications at Boohoo.com
Arieta Mujay is a London based fashion creative that has been working in fashion at various capacities for 15 years across the UK and Africa. Starting out as a window dresser for GAP which allowed her access to seeing how looks are pulled together as worldwide GAP is applauded or their fabulous and consistent windows, while working as a window dresser for GAP in Brighton she started to get involved in styling.
She then moved on to fashion PR and worked as press officer for New look on the UK high street but still styled part time, Arieta rose to the position of PR Manager before leaving the company for another High street Brand River Island where her duties included running the PR Department, being the fashion Editor of the River Island In store Magazine as well as shoot director and stylist for some of the online e-commerce content. As head of PR UK for River Island, Arieta worked closely on the Rihanna for River Island collaboration and was part of the 777 tour. She also worked with the British Fashion Council to bring the collection to be shown at the SS13/AW13 shows.
In 2013, Arieta launched African creative collective a PR and brand consultancy with the sole aim of nurturing African creative talent in the UK and as an advisor to brand and retailers who are interested in activations across the continent.
Arieta is a reviewer and contributor for Cosmopolitan Magazine’s online platform, a mentor to young businesses and an avid supporter of female empowerment.
Arieta has always been sought after and is now heading up PR and Communications at boohoo.com.
Mette Andersen – Product Lead at Ustwo
Mette is a Product Lead at ustwo. She specialises in innovation, proposition discovery & development, and has 8+ years of experience in designing valuable and engaging customer experiences.
Mette takes a keen interest in emerging technologies and in that capacity she has recently published a thought piece on the future of retail https://ustwo.com/blog/rethinking-retail, offering a fresh perspective on how tech-enabled services can play an integral role in shaping forward-thinking product experiences that can further customer loyalty and drive conversion.
Ade Hassan – CEO of Nubian Skin
Frustrated by the lack of skin-tone choices to go with her ever-expanding wardrobe, Nubian Skin founder, Ade Hassan, decided it was time for ‘a different kind of nude’.
Inspired by trail blazing women, Eunice W. Johnson and super model Iman, who created Fashion Fair and Iman cosmetics, Ade took the leap and created Nubian Skin. It’s been an uphill battle, but every revolution starts somewhere.
Nubian Skin launched in October 2014 with a carefully edited collection of lingerie and hosiery to provide the essential underwear needs of women of colour. Headquartered in London, Nubian Skin delivers worldwide and looks forward to growing the company’s offering and expanding its reach.
So for all you beautiful women, next time you need a nude pair of hold-ups or maybe a nude strapless bra to go under that stunning white halter dress, Nubian Skin is only a few clicks away.
Jacqueline Pang – Trademark Attorney at Mewburn Ellis LLP
Jacqueline specialises in trade mark work and deals with a wide range of issues in the UK and before OHIM, including prosecution, opposition and cancellation proceedings. She also advises on large international filing strategies and has experience in domain name dispute resolution proceedings.
She has experience working in a wide range of sectors including Cleantech, consumer products, food & beverage, computer software, mechanical & structural engineering and retail.
She has an LLB from the London School of Economics and Political Science and an LLM from the University of Cambridge.
Jacqueline joined Mewburn Ellis LLP in 2011. She qualified as a UK Registered Trade Mark Attorney in 2014 and is a representative authorised to act before OHIM.
Oliver Morris – Creative Director & Award winning photographer
Oliver Morris, renowned as a creative leader within the Arts and Fashion elite and industries and who, for many years has infused his cutting edge signature and avant guard style of direction globally for prestigious magazines.
Oliver Morris has received countless accolades across the globe, awarded fashion photographer of the year and described by critics as one of London’s finest exports. Oliver’s love of people, dance and cinema permeate through his work, combined with his inexhaustible stamina to create. A true master in captivating and engaging with his audience, he has an unfailing track record of producing exquisite pieces of work across a range of disciplines – producing, art directing, photography, videography and events.
His extensive portfolio is wide and varied, featuring a vast array of brands, from talented independent designers, such as Love Makya, Jennifer Klein, Pocket London, Billionaires Menswear, and Rio Ferdinand; To fashion powerhouses such as Dolce & Gabbana, Alexander McQueen, DVF, Saks Fifth Avenue, Jaeger, Karen Millen, and Reiss. Also including endorsements from Lamborghini, BMW, Audi and Jeep. Oliver Morris’s editorial work is frequently published in Vogue Italia, as well as producing & art directing for Tramp and Obscure magazine. He has also art directed for the world’s first International supermodel Janice Dickinson, collaborated with the supermodel Sophie Anderson and the innovative charity Models of Diversity.
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The Panel will focus on:
- The impact of technical revolutions on the fashion industry
- Digital innovation and the retail industry
- Increasing your brand profile
- Protecting your brand – Understand IP and Copyright
- Tips for selling successfully via online stores and platforms
- Securing brand partnerships, media coverage and celebrity endorsements
- Selling globally, are you ready?
Attendees will have the option to automatically join the South London Fashion and Creative Industries Network (SLFCN) and get a day pass to the Impact Hub in Brixton.
Who should attend?
- SME’s trading 1 year wanting to learn the latest trends in tech, PR, branding and IP+
- Those who are starting up in the fashion and creative industry
- Those who want to network and connect with those in their field and senior industry leaders
- Business owners who live or work in Lambeth
Timings
6.45 – 7.00 Guests seated for discussion
7.00 – 8.00 Welcome, intro and panel discussion
8.00 – 9.00 Q & A
9.00 – 9.30 Networking, Close and depart
Impact Hub Brixton
Pop Brixton, Brixton, London SW9
Nearest mainline station: Brixton
Supported by Impact Hub and Lambeth Business
http://www.inspirationalyou.co.uk
07545 156 111 | info@inspirationalyou.co.uk
@inspirational_u
Book today – Limited Spaces
http://lfwmasterclass.eventbrite.co.uk
