Paola Lucktung is the Senior Manager of Entertainment and Influencer Marketing at the adidas Group.
2013 sees Paola’s 14th year with the company she proudly represents, having played a pivotal role in supporting global and local brand initiatives by engaging “influencers” with the adidas brand, since stepping into her Entertainment seat in 2003 as an Entertainment Co-ordinator.
Paola wasted no timing balancing her roles as mother of 2 and homemaker, team leader in the office, and representing adidas as a global representative. Through hardwork, dedication and various successful accolades this led her to a Senior Management position in 2009.
Paola’s last three years have been acknowledged as the most fruitful, having both her children make her proud in and out of the classroom (as star students and progressing in the world of performing arts), whilst experiencing career highlights in leading artist negotiations for benchmark campaigns such as WE ARE LONDON 2010, ALL IN 2011 and TAKE THE STAGE 2012 as part of the core London 2012 Olympic and Paralympic Games team.
Personal Quote: There is never an end to the tunnel when it comes to my work and home life. The next steps, like any mother, is to guide my children to be as successful, and happy as they can be. With adidas, which has played as bigger part in my life as anyone, I hope to be part of the brands success, leading behind the scenes and from the frontline for a few more years.”
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