IP and global branding masterclass
DAC Beachcroft LLP
100 Fetter Lane
Monday 26th June 2017
This evening master class features inspirational industry professionals who have over 20 years experience of protecting brands and profiling high profile professionals in the entertainment, business and travel industry.
Prakash Kerai | Technology Lawyer at DAC Beachcroft LLP
As Legal Director in the TMT (Technology, Media, and Telecoms) team at DAC Beachcroft, I specialise in the legal and contractual aspects of technology deals; advising on all types of technology contracts (e.g. software licences, SaaS and hosting arrangements, implementation projects, development projects, outsourcing deals). I have particular expertise in projects with complex contractual, technical, and financial aspects. I have worked in industry having had in-house legal roles at Dell, Business Objects (now SAP), and Royal Mail.
At Cerno Professional Services, I help organisations to save money on their arrangements with the major software vendors. I advise on the commercial and contractual aspects of software licensing in the context of new procurements, re-procurements, and vendor initiated software audits.
Karen Tippett | Founder of Tippett PR
Karen has 24 years experience in public relations and Tourism marketing both agency side and as the former Head Of PR, Promotions and Internal Communications at Virgin Holidays. She has worked with many travel and lifestyle brands from tourist boards and hotel groups to tour operators and luxury brands.
She spent 10 years at travel PR agency First Public Relations Limited including 5 years as the agency’s Strategy & Business Development Director. During her tenure at Virgin Holidays she was responsible for the strategy and delivery of the brand’s internal and external communications strategy, which included launching the first V-Room at Gatwick, Virgin Holidays Cruises and a brand partnership with HIP Hotels.
Daren Dixon | CEO of Above and Beyond Brand Management
Daren Dixon is a highly experienced and connected international executive who has worked in the fields of A&R, talent management and marketing for the top entertainment companies in the world.
Daren most notably discovered and signed globally successful alternative band Kasabian to RCA Records. He then further enhanced his growing reputation as a leading international talent executive by working closely with some of the worlds leading talent such as Beyonce, Miguel, Selena Gomez, Belen Rodriguez, Kelly Rowland, Solange Knowles, Keri Hilson and Jennifer Lopez.
Anne-Marie Batson | CEO of Amberglass PR
AmberGlass PR aka Anne-Marie Batson is an independent consultant providing Crisis PR and reputation management services. Anne-Marie works on behalf of clients in the sports, politics and corporate world. Whether in the public or private sector, businesses, high-profile individuals, organisations or the public.
She is a specialist with deep knowledge and experience in crisis PR, media relations, social media and reputation management across all platforms. Straight forward, clear and honest communications. No smoke and mirrors.
An ethical practitioner, Anne-Marie Batson is an accredited member of the Chartered Institute of Public Relations (CIPR), and ideally qualified to be your trusted communications adviser.
Anne-Marie has an extensive PR background, with over 10 years’ experience spanning the private and public sectors. But, her true passion is the sports industry. Prior to setting up AmberGlass PR, Anne-Marie worked in senior communications positions at Network Rail for eight years, an organisation under intense daily public, media and government scrutiny, before moving agency side. Her experience puts Anne-Marie on good stead to offer Crisis PR and reputation management services to leagues, governing bodies, agencies, clubs, agents, individuals, and companies.
Each speaker will give you industry insights.
Explain global IP
Discuss how to protect and take your band international
Trends in tech and social media
Do’s and don’ts of PR, marketing and communications’s
6.00pm – 6.00pm: Doors and networking
6.30pm – 8.30pm: Discussion
8.00pm – 8.30pm: Networking
Who should attend?
Those in PR, marketing and social media
Those who want to raise their business or public profile
Tickets £5.00 – £10.00
07545 156 111 | @inspirational_u