• Coming up with PR strategies

• Building relationships with the media

• Writing press releases and calling around whenever you’re trying to generate publicity

• Writing reports on media coverage data

• Overseeing content production (adverts, videos, social media and online PR stunts)

• Arranging press conferences and events • Overseeing market research

• Bringing in new business opportunities • Managing client relationships

• Overseeing social media PR strategies Community and Partnerships

• This department will network; attend meetings, conferences and seminars to meet likeminded organisations that we can partner with to deliver our aims.

• To secure mutually beneficial partnerships with corporates, schools, colleges and universities.

• To be the face of IY and project a positive message of IY to get all forms of buy in and support.

• Securing support and sponsorship from local businesses via CSR, community or diversity.