AmberGlass PR aka Anne-Marie Batson is an independent consultant providing Crisis PR and reputation management services.
Anne-Marie works on behalf of clients in the sports, politics and corporate world. Whether in the public or private sector, businesses, high-profile individuals, organisations or the public.
She is a specialist with deep knowledge and experience in crisis PR, media relations, social media and reputation management across all platforms. Straight forward, clear and honest communications. No smoke and mirrors.
An ethical practitioner, Anne-Marie Batson is an accredited member of the Chartered Institute of Public Relations (CIPR), and ideally qualified to be your trusted communications adviser.
Anne-Marie has an extensive PR background, with over 10 years’ experience spanning the private and public sectors. But, her true passion is the sports industry.
Prior to setting up AmberGlass PR, Anne-Marie worked in senior communications positions at Network Rail for eight years, an organisation under intense daily public, media and government scrutiny, before moving agency side.
Her experience puts Anne-Marie on good stead to offer Crisis PR and reputation management services to leagues, governing bodies, agencies, clubs, agents, individuals, and companies.
As the niece of former West Bromwich Albion player (Three Degree) and former Deputy Chair of the Professional Footballers Association (PFA) Brendon Batson OBE, football is in her lifeblood, with a passion for sport, in-depth knowledge of the media, and contacts.
As a Women in Football, Women in PR and London Press Club member, Anne-Marie developed her thought-leadership through her insightful social media platforms, commenting on the big stories of the day.
Anne-Marie wrote a guest post for Top 10 Vuelio 2016 blog for Stephen Waddington, author of ‘Brand Anarchy’, Ketchum Chief Engagement Officer, and former Chartered Institute of Public Relations (CIPR) President.
An accomplished speaker, Anne-Marie is a dynamic presenter fronting corporate videos for Network Rail, Anglia Water, and British Film Institute. Plus, she is trained media spokesperson appearing on the BBC, ITV regional news and radio.
Anne-Marie volunteers as PR and Communications mentor at the equality and inclusion ‘Kick It Out Raise Your Game’ conference held annually for young people in the football industry, and The Passage, a charity providing homelessness shelter and support in Victoria, London.